"Someone asked me the other day, “Why would you want to build an iPad app when you could just use your website?” And I think what touch gives you is such a different way of accessing information as a user. It’s physically direct. You’re much more focused — you can literally touch a fact and get more information about it. So I think therefore you do want to actually work on something new. You don’t want to just think it’s a big space which you’re gonna access the browser — you want to really think about touch, the way the user manipulates the information, the ways which you might be able to take a photograph, look at it more closely, enlarge it, put it away again, continue reading the story."