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"When competing with iPad, you have to realise that, to your new core market, tablets are not computers. There’s no such thing (to your customer) as a “tablet computer”; the very name reduces the likelihood they’ll buy it. The potential of the tablet is that it’s not even seen as a computing device. This is an incredible opportunity to expand into a new market, if you’ll only commit to that mindset."
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How to compete with iPad » Matt Legend Gemmell
A lengthly write-up by Matt. Definitely an interesting read…
via Daring Fireball
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"Someone asked me the other day, “Why would you want to build an iPad app when you could just use your website?” And I think what touch gives you is such a different way of accessing information as a user. It’s physically direct. You’re much more focused — you can literally touch a fact and get more information about it. So I think therefore you do want to actually work on something new. You don’t want to just think it’s a big space which you’re gonna access the browser — you want to really think about touch, the way the user manipulates the information, the ways which you might be able to take a photograph, look at it more closely, enlarge it, put it away again, continue reading the story."
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What should news apps on the iPad look like? John-Henry Barac on space & touch in digital news design » Nieman Journalism Lab
The interaction the user has with the text and images in these new iPad apps will… and should… be different than current websites. The static experience should transform.